We're not owning up about accidents in case they make us seem bad parents.
41% of parents in West Yorkshire say they wouldn't admit their children had an accident for fear of being judged.
The figures have been released as part of Child Safety Week 2017, a charity initiative by The Child Accident Prevention Trust (CAPT); the UK's leading charity working to reduce the number of children and young people killed, disabled or seriously injured in accidents.
The study found social media platforms such as Instagram and Facebook are leading to parent shaming with up to 35% of parents in the UK unwilling to admit to an accident or near miss for fear of being judged on and offline.
A further 41% of parent
s said they are so afraid of judgement they would be unwilling to admit to an accident if they were the only parent who appeared not to know about a risk to their child. These figures show that we are creating a culture of silence where information of value is not being shared for fear of being labeled less than perfect parents.
One parent has bravely decided to speak out. George Asan's two year-old daughter Francesca died in 2016 after a button battery she swallowed became lodged in her throat and burned through, causing devastating internal bleeding. George is supporting Child Safety Week, which launches today, to highlight the real risks to children and the simple things that families can do to stop their children suffering a serious accident. George said "It is very hard for me to talk about losing Francesca, but I hope that by talking about Francesca's death it will encourage other families to talk about accidents and ask questions about what they can do to stop them happening to their own children."
Katrina Phillips, Chief executive CAPT has spent the last decade campaigning for the reduction of serious childhood accidents. She has an advisory role to government on home and road safety and is passionate about equipping parents with the knowledge and skills to make informed judgements about their child's safety.
Katrina says: "We want to see children leading active, healthy lives, safe from the disabling effects of serious accidents. CAPT understands that experimenting and risk-taking are part of growing up, so we have never advocated 'wrapping children in cotton wool" and we hope that Child Safety Week will encourage more parents to avoid unnecessary risks and openly share their stories without fear of judgement'.